Douala · Cameroon
Douala, where A-League begins
The economic capital of Cameroon, Douala combines a large youth population, a strong football culture, commercial activity, media infrastructure and sufficient football facilities for the launch phase.
Dotted gold globe turning to Africa, then zooming in on Douala
Why Douala
Douala,where it all begins.
- A population exceeding 4 million
- The economic capital of Cameroon
- A significant youth concentration
- Strong football culture, commercial activity, media infrastructure and sponsorship opportunities
- Sufficient football facilities for the initial launch phase
DOUALA · 4.05° N · 9.70° E
Cameroon, a football nation
A strong football identity
Students, professionals, families and businesses follow the matches.
Growing mobile internet
Affordable smartphones and rising digital content consumption.
A dynamic creator economy
TikTok, Facebook, Instagram, YouTube: potential promotional partners.
The African market
The youngestcontinent.
Africa is one of the fastest-growing consumer markets in the world. Perhaps more important than its size is the demographic composition: Africa is the youngest continent.
Map of Africa made of rising gold columns, with Douala highlighted
+1.4
billion people
Current population (estimate)
+2.5
billion by 2050
Projection
+60%
under 25
More than 60% of citizens in many African countries
Football: the number one sport across the continent
The interest already exists. The challenge is not convincing people to like football, it is creating a football product that better matches today’s habits.
Figures: estimates from the A-League market study.