A-League — African Football Entertainment
Football, reinvented for Africa.
Competition. Creators. Music. Live. Every match is a show.
Gold A-League trophy turning under the spotlights
The Concept
More than a league.A show.
01/ 04
A next-generation league.
A-League transforms how football is consumed, experienced and monetised across Africa.
02/ 04
Competition.
Competitive amateur and semi-professional football, with real stakes.
03/ 04
Media and creators.
Digital media, creator culture, livestreaming, music and fan engagement brought together in one ecosystem.
04/ 04
Entertainment first.
Every matchday is both a sporting competition and an entertainment production, featuring footballers, creators, influencers, musicians and fans.
Built for Africa’s youth, built mobile-first.
Why A-League
Football is no longer just watched.It is lived.
Yesterday
Television and the stadium
Today
Everything goes through mobile
Football used to reach people through television and the stadium. Today’s generations follow it through clips, highlights, livestreams and their favourite creators. A-League is built for that.
Gold phone surrounded by the ways people follow football today
Every matchday is a show
The African market
The youngestcontinent.
Africa is one of the fastest-growing consumer markets in the world. Perhaps more important than its size is the demographic composition: Africa is the youngest continent.
Map of Africa made of rising gold columns, with Douala highlighted
+1.4
billion people
Current population (estimate)
+2.5
billion by 2050
Projection
+60%
under 25
More than 60% of citizens in many African countries
Football: the number one sport across the continent
The interest already exists. The challenge is not convincing people to like football, it is creating a football product that better matches today’s habits.
Figures: estimates from the A-League market study.
Dotted gold globe turning to Africa, then zooming in on Douala
Why Douala
Douala,where it all begins.
- A population exceeding 4 million
- The economic capital of Cameroon
- A significant youth concentration
- Strong football culture, commercial activity, media infrastructure and sponsorship opportunities
- Sufficient football facilities for the initial launch phase
DOUALA · 4.05° N · 9.70° E
Cameroon, a football nation
A strong football identity
Students, professionals, families and businesses follow the matches.
Growing mobile internet
Affordable smartphones and rising digital content consumption.
A dynamic creator economy
TikTok, Facebook, Instagram, YouTube: potential promotional partners.
The Ecosystem
Every match becomes content.Every piece of content creates value.
Hover or tap an item · drag to rotate
Orbit diagram: a gold football at the centre and six value streams around it
- LivestreamsEvery match streamed live, built for mobile.
- Social mediaClips, highlights and behind-the-scenes content on every matchday.
- Sponsorship and integrationsBrand integrations at the heart of the show.
- MerchandiseClub and league colours, worn by the fans.
- Community eventsMatchday brings the community together beyond the pitch.
- Media rights (future)Value set to grow with the league’s audience.
More than a sporting competition: a modern sports entertainment ecosystem.
Arest Ekande
Founder and president of A-League
The Founder
Arest Ekande
Founder and president of A-League
A football fan since childhood, he grew up between neighbourhood pitches and the screens showing the big matches. He has watched a whole generation experience football differently: on mobile, in clips, with their favourite creators.
With A-League, he wants to give that generation a league that looks like them: demanding on the pitch, spectacular off it, and designed from day one for an African audience.
Football is already Africa’s passion. Our mission is to turn it into the biggest show of its youth.
Step 1
The vision
Reinventing football for the mobile generation.
Step 2
First market study
The potential of football entertainment in Africa.
Step 3
Launch in Douala
The first season takes shape in Cameroon.
The Teams
The clubsof season 1
BL
Bonabéri Lions
Bonabéri Lions
Bonabéri · Douala
- Played
- 3
- Wins
- 3
- Goals
- 8
- Fans
- 12 k
Drag to rotate · Fictional clubs for this demo: the real clubs will be announced by the league.
Match Center
Live,to the second.
Bonabéri Lions
0123456789–0123456789
Akwa Royals
Matchday 3 · Demo stadium, Douala
Upcoming matches
- DTvsMFDeido Thunder – Makepe FalconsSat 14 · 18:00
- WTvsNPWouri Tide – New Bell PanthersSun 15 · 16:30
- BBvsLSBépanda Blaze – Logpom StarsSun 15 · 20:00
Standings
| # | Club | P | GD | Pts |
|---|---|---|---|---|
| 1 | Bonabéri Lions | 3 | +6 | 9 |
| 2 | Deido Thunder | 3 | +3 | 6 |
| 3 | Akwa Royals | 3 | +2 | 5 |
| 4 | New Bell Panthers | 3 | 0 | 4 |
| 5 | Makepe Falcons | 3 | -1 | 3 |
Demo data
The app
The appis coming.
Gold phone showing the A-League app
News
Behind the scenesof the league.
Creators and Partners
Jointhe show.
01
Clubs and players
Enter your team in the first season and play in front of a new-generation audience.
02
Creators and influencers
Tell the story of the matches, create with the players and grow your community with the league.
03
Sponsors and partners
Put your brand at the heart of the show: livestreams, social media, events.
Joining us soon
Contact
Let’s talkfootball.
- contact@a-league.africa
- +237 6 00 00 00 00
- Bonanjo, Douala, Cameroon
- TikTok
- YouTube
- X